The Karma Collection

The Karma Collection

Visual Identity: Logo Design | Business Card

“The Karma Collection is clothing brand that is all about making the world a better place each & every day.

Whether it’s something as simple as brightening up someones day with a smile.

Our goal is to put out good karma every day – and collectively, significantly impact our beautiful world for the better.”

View the collection here.

Symbolism in the logo:

A circle was used in the design because a circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, the Self, the infinite, eternity & timelessness.

The lotus is symbolic of purity of the body, speech, and mind as while rooted in the mud, its flowers blossom on long stalks as if floating above the muddy waters of attachment and desire. It is also symbolic of detachment as drops of water easily slide off its petals.