Nibblies - Baby food range

Corporate Identity : Packaging design

The brief was to design a fun and colourful African inspired baby food labels. Four characters were created – lion, giraffe, elephant and crocodile.

The different stages of the baby food is represented by characters of different ages. As your child grows up and moves on to the next stage, the animal character grows with them example: Lion cub, sub-adult, full grown lion.