80-Twenty Online Marketing Corporate Identity. The name 80-Twenty is derived from the Pareto principle also known as the 80/20 rule that states that for many events, roughly 80% of the effects come from 20% of the causes.
David wanted a masculine logo that would appeal to a wide audience. Blue conveys feelings of strength, dependability, and tranquillity. Grey offsets the blue beautifully.
The hand drawn look of the ‘80’ conveys the feeling that he offers a personliased, hands-on experience, and the use of sans-serif font in Capitals conveys a feeling of professionalism.